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Home Depot Swot Analyses

CONTENTS

1. INTRODUCTION AND HISTORY
2. COMPANY MISSION / VISION
3. LEADERSHIP
4. THE HOME DEPOT COMPANIES
4.1 EXPO Design Center
4.2 The Home Depot
4.3 The Home Depot Floor Store
4.4 The Home Depot Landscape Supply
4.5 The Home Depot Supply
5. STORES
6. SERVICES
7. SUPPLIERS
8. CORPORATE RESPONSIBILITY
8.1 The Home Depot Foundation
9. MARKETING STRATEGY
9.1 Neighbor of Choice?
9.2 Employer of Choice?
9.3 Retailer of Choice?
9.4 Investment of Choice?
10. THE HOME DEPOT VALUES
11. COMPETITION
12. DID YOU KNOW?
13. SWOT ANALYSIS
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14. FINANCIALS
14.1 Number of Stores
14.2 Sales
14.3 Income Statement
14.4 Balance Sheet (Current Assets)
14.5 Balance Sheet (Long Term Assets)
14.6 Balance Sheet (Current Liabilities)
14.7 Balance Sheet (Equity And Total Liabilities)
14.8 Growth in Selected Figures
14.9 Ratios
15. FIVE YEAR PLAN

1. INTRODUCTION AND HISTORY
Founders, Bernie Marcus and Arthur Blank, forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta, Georgia on June 22, 1979.
The original stores stocked around 25,000 products and were attached to Treasure Island stores. Today, on average, The Home Depot offers 40,000 products and is approximately 106,000 square feet.
The Home Depot story began as a vision of warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest prices. Associates were trained to give the best customer service in the industry.
The Home Depot grew to encompass stores in Georgia, Florida, Louisiana, Texas and Alabama, within the first five years. The company has expanded beyond the orange box to include EXPO Design Center and The Home Depot Supply. The growth continues to this day, with more than 2,005 stores throughout the United States, Canada and Mexico. A new store opens on average every 48 hours.

Year Milestones
1978 • The Home Depot concept...