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HLL SWOT. INTRODUCTION The largest FMCG player with a presence in almost every
FMCG product category; market leadership or #2 position ...
... SWOT Analysis: HLL - by Manik Kinra * Page - 1 Strengths HLL enjoys a formidable
distribution network covering over 3400 distributors and 16 million outlets. ...
... SWOT Analysis Strength (Company and Shakti) • Well-defined product portfolio spread
across ... consumers on the health and hygiene benefits of HLL brands will ...
... & Key Competitor ----- 12, 13 8. SWOT Analysis Strengths ... is now priced
marginally lower than similar offerings from HLL. ...
... HLL has priced the 5 g Rexona deo-stick at just Rs 5.50 _ the lowest for such a
product ... 8. SWOT ANALYSIS STRENGTH Acceptability by both male and female sections ...
Submitted by urvi on October 25, 2006
Category: Business
Words: 2230 | Pages: 9
Views: 339
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INTRODUCTION
The largest FMCG player with a presence in almost every FMCG product category; market leadership or #2 position in most of these categories, a strong brand portfolio, unmatched distribution network; a business with a vast growth potential - given India's population size & current per capita consumption levels; and the most respected management in the country - What more can you ask for?
Hindustan Lever Limited (HLL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HLL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. HLL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's- household names across the country. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10, 000 crores. They are manufactured in close to 80 factories. The operations involve over 2,000 suppliers and associates. HLL's distribution network, comprising about 7,000 redistribution stockists, directly covers the entire urban population, and about 250 million rural consumers.
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HLL in November 1956; HLL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. The mission that inspires HLL's 36,000 employees, including about 1,350 managers, is to "add vitality to life". With 35 Power Brands, HLL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
HLL has five main divisions, Soaps &...
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