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adidas-Salomon AG

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Address:
Adi-Dassler-Strasse 1-2
91074 Herzogenaurach
Germany

Telephone: 49-9132-842471
Fax: 49-9132-843127
http://www.adidas.com

Statistics:
Public Company
Incorporated:1949
Employees:12,036
Sales: $5.94 billion (1999)
Stock Exchanges: Frankfurt
Ticker Symbol: ADDDY
NAIC: 315211 Men's and Boys' Cut and Sew Apparel Contractors; 315212 Women's, Girls', and Infants' Cut and Sew Apparel Contractors; 315299 All Other Cut and Sew Apparel Manufacturing; 33992 Sporting and Athletic Goods Manufacturing; 316211 Rubber and Plastics Footwear Manufacturing; 316219 Other Footwear Manufacturing

Company Perspectives:

There are moments in life that bring people together, that inspire us, educate us and make us laugh. We've noticed that quite often, these moments happen on a field or court. An athlete overcomes injury. A team beats the odds. A performance defines a moment. In a world where everyone is as different as ever, very few things have the power to truly bring us together. LONG LIVE SPORT.

Key Dates:

1926: Dassler family builds a factory to make athletic shoes.
1936: American runner Jesse Owens, wearing Dassler shoes, wins a gold medal in the 1936 Olympic Games.
1948: The Dassler brothers part ways, and Adi Dassler starts his own shoe company.
1949: adidas is registered as a company.
1957: adidas introduces a pioneering soccer shoe.
1978: Adi Dassler dies, and control of his company is handed to his family.
1990: French entrepreneur Bernard Tapie buys adidas.
1993: adidas acquires Sports Inc., a U.S. company. Tapie sells adidas to a group of European investors, and Robert Louis-Dreyfus joins adidas as CEO.
1995: adidas goes public.
1997: adidas acquires Salomon Worldwide and is renamed adidas-Salomon AG.

Company History:
German-based adidas-Salomon AG is the second largest manufacturer of sporting...