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History Of Trends

Project
History of Trends

(1940-1950)

Introduction/table of content

Introduction/table of content 2
First Half decade 1940-1950 3
Second half of decade 1940-1950 4
Inventions in 1940 till 1950 5
First Computer 5
Fashion in the 40‘s 6
The ‘Sweater girls’ and ‘Pin-up’ girls 7
The New Look 7
Theatre de la Mode (theatre of fashion) 9
The birth of the Bikini 9
Cosmetics 10
Hairstyles, Turbans and Snoods 10
Literature 11
Music 12
Music 12
Movies 13
Dominant styles in art 15
Architecture 17
Furniture / Interior Decoration 17

First Half decade 1940-1950

The first half of this decade was dominated by World War II.
At the beginning of 1940, although the European war had been on for several months, extensive bombing and fighting had not started. In France, the couture houses presented their spring fashions in February to an international audience in an atmosphere of ‘business as usual’. The American press, who had expected to report sensational war news, called this period ‘The Phoney War’.
In May 1940, Germany began the invasion of Holland, Belgium and France. The ‘Phoney war’ was over. By the end of June France was defeated and Paris as the international center of fashion had to close down.
The second World War affected civilian life far more than the First World War in 1914 till 1918. Many parts of Europe and the Orient were severely bombed. Food and Consumers goods were scare and often strictly rationed.[1] Women were needed to replace men who had gone off to war, and so the first great exodus of women from the home to the workplace began.. In most countries women worked in war factories to make war materials. 75,00 women joined the Land Army in Britain to help grow more food. In 1941 women between the age of 19-30 had to register for war work Women who joined the forces were mostly secretaries, drivers, cooks and mechanics. Lots of them also joined the Women's Royal Voluntary Service (W.R.V.S.). They provided meals and...