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Hertz Industrial Analysis

Analysing an E-Business

Contents

Part 1: Industry Analysis
1.1 Introduction
1.2 Visual Design
1.3 Usability and Navigation
1.4 Content Quality
1.5 Value proposition of benefits

Part 2: Choosing a Business
2.1 Business Selection

Part 3: Analysing an e-business
3.1 Organisational Processes
3.2 Business Relationships
3.3 Revenue Model
3.4 Customer Service Life Cycle
3.5 Distribution Channels
3.6 Supply Chain
3.7 Website Promotions
3.8 Customer Support
3.9 Website Importance
3.10 E-business Challenges & Limitations

Part 4: Reference & Bibliography

Part 1: Industry Analysis
Target industry: New Zealand Car Rental Industry
1.1 Introduction
Rental cars are leased to people who do not have access to their own cars, such as when traveling. Rental cars can be found in Rental Car Centers typically found near airports. Car hire in NZ has become a highly competitive market with the arrival of online booking and cheap air tickets offering a car hire package deal. As a result prices are very keen. Therefore the major rental companies have to readdress their online strategy in order to keep up with recent developments. In the car rental business there are four categories: local businesses, local franchises, international franchises or portals. This report will concentrate on international franchises. The two websites that have been chosen for the first part of the report are: www.avis.co.nz & www.hertz.co.nz. The reason that these two websites have been chosen is because they are both international franchises, they have branches everywhere around the world including New Zealand. Therefore by choosing them I can easily conduct my international franchises analysis.

1.2 Visual Design
Design is communication of concepts and ideas. Good design simultaneously challenges and fulfills expectations. On the web success is often measured by how quickly & effectively the website can convey its organisations ideas. The basic elements of visual...