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Pre Session Assignment 2009 by Divya Punj divyapunj@iitbombay.org

Faculty of Management Studies University of Delhi July 2009

Contents
0.1 TATA strategy for NANO housing. . . . . . . . . . . . . . . . . . . . . . . . . 0.1.1 Who are the customers and what could be estimated demand for such housing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0.1.2 Who are the competitors for TATA, and what will be your strategy to compete against them? . . . . . . . . . . . . . . . . . . . . . . . . . . . 0.1.3 To create such a value proposition, what kind of business innovations would you suggest TATA to pursue? . . . . . . . . . . . . . . . . . . . 0.1.4 What would be your marketing strategy to sell this product? . . . . . . Indian perspective on controlling climate change? . . . . . . . . . . . . . . . . 0.2.1 What is Indias current position as GHG emitter, and what is Indias stand on the Kyoto protocol? . . . . . . . . . . . . . . . . . . . . . . . 0.2.2 What are the salient points of the National action plan for climate change? 0.2.3 What are the potential impacts and opportunities for Indian business considering the National action plan? . . . . . . . . . . . . . . . . . . . 0.2.4 What are the other global developments in terms of tariffs and emission norms which may impact Indian Industries? . . . . . . . . . . . . . . . 0.2.5 What could be the essential strategies for Indian Industries to tackle the situation of climate change? . . . . . . . . . . . . . . . . . . . . . . . . Vodafone and the ZooZoo:Social Media Marketing a risky proposition or not? . USD/INR Exchange rate behavior contrary to Mundell-Flemming model, why? 0.4.1 Brief definitions of various rates which RBI decides. . . . . . . . . . . . 0.4.2 Mundell Flemming theory of floating exchange rates . . . . . . . . . . 0.4.3 Why Does RBI cut policy rates? What is the effect of RBI rate cuts on the economy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0.4.4 In your...