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Heinz marketing SWOT PEST and Five forces. Heinz marketing SWOT PEST and
Five forces Executive Summary FMCG Company Heinz is the ...
... 5. The second part of a SWOT analysis is to ... Marketing based approaches- in effect,
demonstrating better than the ... like Levis in clothing, or Heinz in food. ...
Submitted by ahsanmajeed on June 16, 2005
Category: Business
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Heinz marketing SWOT PEST and Five forces
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Executive Summary
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the companyˇ¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.
We analyse Heinz using S.W.O.T., P.E.S.T. and Porterˇ¦s five forces.
S.W.O.T. Analysis:
Strengths; Brand names, Market Leader and Slogans and Advertising.
Weaknesses; Mature product, Production cost, and other market leaders
Opportunities; Market growth, Brand name and Consumer Feedback
Threats; Competitors and Brand loyalty
P.E.S.T Analysis:
Political Factors; Law, employee legislation and Health and Safety regulations
Economic Factors; National Economy and Labour market
Social Factors; Attitudes and Health conscious, Lifestyle changes and Population
Technological Factors; New product development, Information technology and Infrastructure Development.
Porterˇ¦s five forces:
Threat of Entry, is high
Threat of Buyers, buying power is low
Power of Suppliers, is low
Threat of Substitutes, is medium
Competitive Rivalry, is medium to high
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