OPPapers.com

Healthlite Yoghurt

CASE STUDY: Google Takes on the World


1. Evaluate Google using the competitive forces and value chain models.

1.1 Value Chain Analysis

The value chain is a systematic approach to examining the development of competitive advantage. The Google's chain consists of a series of activities that create and build value, the mission is to organize the world's information and make it universally accessible and useful. Innovations in web search and advertising have made the web site a top internet destination and Google brand is one of the most recognized in the world.

1.2. Google Value Chain Model

I. Primary activities

Inbound Logistics
Search engine combined the PageRank system Brin's web crawler.
Servers which use inexpensive off-the-shelf hardware

Operations
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
It simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computers.
Most operations are read-only. When an update is required, queries are redirected to other servers, so as to simplify consistency issues. Queries are divided into sub-queries, where those sub-queries may be sent to different ducts in parallel, thus reducing the latency time. To lessen the...