OPPapers.com

Health Care Search

CASE ANALYSIS ON HEALTH CARE SEARCH AND EVALUATION FOR CHILDREN
MBA 634: CONSUMER BEHAVIOUR

Submitted by: Group 3 Aditi Makol Bappaditya Roy Reetam Biswas Siddharth Chawla (Y8125004) (Y8125013) (Y8125042) (Y8125049)

IME Department IIT Kanpur Date of Submission: 23rd October, 2009

CONTENTS
Introduction Methodology Followed Analysis
Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Conclusion 7 7 7 8 8 8 10

5 6

2

EXECUTIVE SUMMARY
The case is titled ‘Health care search and Evaluation for Children’. It deals with the decision making process of people while selecting a particular health care provider for children aged under 18 years. The health care providers have been segregated as generalist and pediatrician. We have analyzed the case with regards to the information search, involvement levels, demographic effects and sources of information used in this particular consumer decision process. The analysis is based on the survey conducted in Arkansas by University of Arkansas.

3

ACKNOWLEDGEMENTS
We take this opportunity to express our gratitude towards the Primary Discussant Group 3. Their observations, comments and review helped us in improving our analysis. The analysis has been done in consultation with the book titled ‘Consumer Behavior’ by Roger D. Balckwell, Paul W. Miniard and James F. Engel.

4

INTRODUCTION:
This case primarily deals with the primary child health care and the attitudes of the people in taking their children for treatment to general physicians, pediatricians, family physicians and mid-level practitioners (physical assistants and nurse practitioners). Child health care is of little different genre from general medical treatment and requires specialization to some extent. The case 5highlights some of the facts that there has been an increasing trend by the consumers to get the treatment of their wards done by general and family physicians and so there could be a possibility of a surplus of...