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Hdfc

OBJECTIVES OF RESEARCH PROJECT

RESEARCH OBJECTIVES:

➢ To study brand image of the bank.
➢ To know about products & services offered at HDFC BANK
➢ To find out the customer preferences
➢ The financial sector is one of the booming and increasing sectors in India.

PURPOSE OF THE STUDY:

The ultimate purpose of giving me this topic was to know about the customer’s perceptions about the different products of the bank, and to know about operational process. How these products can attract them and how the company can generate maximum profit by convincing them and to better understand customer requirement and to understand operational methodology.

LEARNING FROM THE STUDY:

The process of bank related transaction, bank related various terms, work environment of HDFC Bank. Different products and services provided by the bank. Customers’ perception about the different products. The brand image of the bank. What are the problems faced by customer on daily basis. How to communicate with the customers. Different techniques of dealing with the customers. How to convince and convert a customer into a real customer and how to response to the customer problem in a better manner.

Research Design and Methodology-

EXPLORATORY STUDY:

To determine the approximate area where the problem lies. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.

RESEARCH DESIGN:

Research was initiated by examining the secondary...