Harrison-Keyes
Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
Jamicka Solomon
University of Phoenix
Problem Solution: Harrison-Keyes Inc.
Harrison-Keyes has suffered from the competition of low-cost retailers that cuts the profits of publishing companies. CEO, Meg McGill planned on updating the company’s strategy for e-publishing however, many of the executive leaders and authors do not support her plan. Now that CEO, Meg McGill has been replaced by William Guardo, he has made it evident that he does not support the e-publishing market. Harrison-Keyes needs to improve its strategic management process or give up on the idea of becoming an e-commerce publisher. Defining what is needed before implementing changes will create a more harmonious culture amongst the teams and decrease bad publicity. Harrison-Keyes is a century year old company that normally does not move quickly when it comes to taking risks and making changes that affect their company. This paper will address the company’s issues and opportunities, find alternative solutions and offer guidelines to assist the organization in making some major decisions pertaining to where Harrison-Keyes will fit in the new millennium.
Describe the Situation
Issue and Opportunity Identification
Harrison-Keyes has been a competitive force within the publishing company targeting business, scientific, professional and consumer books, technical information, text books and other educational materials for all levels of study. Although these services have placed the company in a successful present state, Harrison-Keyes is feeling a little competition from the industry who is forcing the organization to find innovative ways to survive. Harrison-Keyes has decided to compete by switching from its traditional to an electronic publishing method in order to both increase profits and offer modern...
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