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Submitted by wiqar79 on October 20, 2007
Category: Business
Words: 2688 | Pages: 11
Views: 510
Popularity Rank: 22,683
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Describe the Situation
Issue and Opportunity Identification
Harrison-Keyes is a century old publishing company that has been publishing books the old fashion way. Harrison-Keyes in recent years has let to a decline in sales due to competition from low-cost retailers who's meeting customer demand by offering e-books, discounted books, and bargain books. Harrison-Keyes was not up on the technology side, sales began to decline, now a new CEO by the name of Meg P. McGill, brought her own ideas on how to improve sales one of them was e-books, which cause a lot of disturbance in the company. This new idea led Harrison-Keyes to face a respectful author not wanting to switch to e-books because of piracy, which can cause law suites. Managers not wanting to deal with overseas company because of communication barrels and commitment not being met, technology equipment not able to hold a lot of data and employees lack of skills in technology didn't help either. The e-book project offers many benefits such as no raw material, no returns, and on demand sales from the companies website. Harrison-Keyes inspires to become not only a successful company within the e-books business, but also a place where employees are motivated to work. Harrison-Keyes has to focus on communication in order to keep employees informed. The company implementation plans do not coincide with their strategic plan due to lack of management control.
The opportunity for Harrison-Keyes will be to bring management to the table and work out a plan for this project to cut on the problems. As for the authors, there can be a renegotiable contract or a trial run incentive program that could be put in place, technology training for all involved, find another overseas agent that will be willing to work deadlines, and give a time frame for a trial run with the solution to change if does not work.
Stakeholder Perspectives/Ethical Dilemmas
Harrison-Keyes started the new...
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