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Submitted by gameznerd on July 29, 2007
Category: Business
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SITUATION ANALYSIS AND PROBLEM STATEMENT: Harrison-Keyes, Inc.
Situation Analysis and Problem Statement: Harrison-Keyes, Inc.
Troy Gordon
University of Phoenix
Situation Analysis and Problem Statement
Harrison-Keyes, Inc. had attempted to implement an e-publishing concept; Harrison-Keyes, Inc. currently has a list of problems that are plaguing this implementation, we will look at the current situation, the problems that Harrison-Keyes is faced with and what may be the best way to turn this problematic implementation around to make it successful.
Situation Background (Step 1)
Harrison-Keyes, Inc. is a current global publisher of print products and publishes about 2000 new titles each year. With more competition and low-cost retailers cutting into their bottom line profits have been on a decline. The board of Harrison-Keyes has fired Meg P. McGill due to the number of problems that has plagued the e-book implementation. William Guardo has been hired as the new CEO. He has as also announced that he is not a big fan of e-books and feels the traditional publishing approach is the way to make a company profitable. So what are the issues?
Issue Identification
One of the first major issues deals with Harrison-Keyes' foreign partner, Asia Digital. There was a once in a millennium flood that has wiped out the partner. Due to a lack of proper planning, a backup plan was never formulated nor in place so the company has lost all e-books being worked on. So now Harrison-Keyes will need to find another company to either take over or to outsource this part of the implementation. Company morale is low due to a lack of communication and a clear implementation plan in place. Currently there has been two employees leave and head over to work for a competitive company. As stated in Siorta, D. article "A critical condition for employee enthusiasm is a clear, credible, and inspiring...
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