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HARLEY-DAVIDSON INTERNAL AND EXTERNAL ANALYSIS

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HARLEY-DAVIDSON INTERNAL AND EXTERNAL ANALYSIS
Financial

Gather the financial information necessary to do a complete ratio analysis and the BSC key metrics information.

If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:
•Financial
•Customer
•Internal Business Process
•Learning and Growth

Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance.

Summarize and support your findings in a 2—3 page Word document entitled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative.

Competitors

Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitor after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries' competitors

Lateresa Blackwell
March 12, 2014
Business Policy & Strategic Solutions | BUS499 R01
Faculty: Boris Mendez

While analyzing Harley-Davidson and their effectiveness with handling obligations of current ratios of 1.9 and the quick ration of 1.47 when it should be on average approximately near 2 and quick ratio near 1 within the motor-cycle industry on averages are consistent with those numbers. In the case of Harley's current ratio it shows to be slightly below the industry average while the quick ratio is above it, with that being said, these numbers indicate Harley-Davidson should have no issues paying its obligations. They have proven to show consistency with their numbers over the past few years, even with them showing a slight decrease in the ratios from 2008. According to the 2009 report Harley-Davidson’s ratios indicate they have a strong financial position to cover their obligations. With Harley showing a decline in revenues in 2009 they

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