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Submitted by obaa on October 7, 2007
Category: Social Issues
Words: 16587 | Pages: 67
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Guess what?'
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Audience's Measurement of Place
through Watching Travelogue
Candidate Number: xxxxx
London School of Economics
Department of Media and Communications
MSc in Global Media and Communication
August 200x
Supervisor: xxxxxx
Contents
Abstract..........................................................................................................
..3
Part 1 Introduction..........................................................................................
...4
Part 2 Theoretic Introduction..............................................................................7
2.1. Debates of Active Audience....................................................................................7
2.2. The Transformation of Spatial Orders and Audience Reception in Media Globalization..........................................................................................................11
2.3. Conceptual Framework: Media Space
...
14
2.4. Research Objectives
.16
Part 3 Methodology...................................................................
17
3.1 Self-Completion questionnaire
.17
3.2 Sample
..19
3.3 Tool design
20
3.4 Processes and analysis
..
22
Part 4 Result Interpretation
........23
4.0 Close-ended questions
....24
4.1 Open-ended questions: theme discussion and result interpretation
28
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