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Growth Of Indian Retail

Study paper on: -

“Growth of Indian Retail Sector”

Submitted by: -

James Kurian
Roll No. 14

Preface

For this study paper I have focused on both Primary & Secondary research. The primary research was concerned with the people connected with the retail sector. From them I obtained the correct & true information about the scenario in the retail market using methods like personal interviews and questionnaire. The secondary research consisted of information, which were vital and also gave important insights, was gathered through Internet, magazines, and newspapers. A vast source of information, which was important and up to date, had been gathered through popular newspapers like Economic Times and Times of India. Also books like Marketing Management by Philip Kotler and Management Principles and Practice by S.A Chunawala provided me with lot of basic knowledge about retailing and retail management, which was necessary for the preparation of this study paper. I had also tried to gather more information from my teachers and friends about the vital points and information required for this preparation of the study paper.

Introduction

Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of the retails in other developed countries (e.g.- USA) and India shows a wide gap between the two countries. Though retailing in India is undergoing an exponential growth, the road ahead is full of challenges.

WHAT IS RETAILING?

The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or...