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grameen phone. Executive Summary As a market leader, Grameen Phone is continuously
coming up with new ideas regarding its products and services. ...
... 2.0 BRIEF HISTORY OF MOBILE OPERATORS 2.1 Grameen Phone Grameenphone is now the
leading telecommunications service provider in the country with more than 16 ...
... Thus, in the late 1990's, Grameen Phone was born taking advantage of the
liberalization of the mobile telecommunications in Bangladesh. ...
... according to the expectation of the people, but its pricing is in a good position
in the public mind compared to the market leader Grameen Phone which was ...
... As a result the tax amount they pay is also huge. For instance Grameen Phone is
a MNC which is paying the highest amount of tax to the government. ...
Submitted by rony1789 on April 20, 2008
Category: Business
Words: 41222 | Pages: 165
Views: 254
Popularity Rank: 43,433
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Executive Summary
As a market leader, Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non-voice services. Because, the company knows in near future, voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence, the company is trying to maintain the leading position in non-voices services as well like SMS, Push-Pull, and Information related services at the early growing stage. These services are working as a building block to increase GP’s service value.
Coming up with innovative service is easier than making subscribers aware of services. Hence through this report, I have tried to find the GP subscribers’ service awareness status. A comprehensive telephone survey was conducted to get subscribers’ feedback about their GP services’ awareness level. 120 respondents were picked up randomly from GP subscribers’ directory. SPSS, MS Excel was used to analyze data.
The survey data show that there is a huge gap between service offered to the subscribers and awareness of those services. Majority of the subscribers are unaware about GP services. Though they are aware about services, they do not know how to use services. Newspaper is the most effective media to make subscriber aware about GP services. Moreover, they preferred newspaper to learn about GP services. The whole analysis draws the conclusion that GP subscribers’ has low awareness about GP services.
Now making subscribers aware about GP services will be the great challenge for the company. GP has to build awareness through promotional campaign, work shop, press conference to promote subscribers about its services. Increased service awareness status will raise the service value of GP, increase subscribers usages rate result increase revenue for GP. If continuous development of new product and service can...
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