The War Production Board was established in 1942 to direct war production and and the procurement of materials in World War II. This included the creation of informational national advertisements. These propaganda posters were mass-produced and placed in areas like schools, post offices, railroad stations, stores, and restaurants. Popular locations like these saw a lot of foot traffic and were deemed to be the most influential locations for advertisements …show more content…
“Don’t be a production slacker” is a very clear message that carries a simple meaning. By sitting around lazily and doing nothing, you could be actively contributing to the war production. The advertisement calls the people to action through a comparison to soldiers with “in the service they’re deserters”. The War Production Board used an argument of value to encourage the average citizen to join the war effort. This phrase compares the average citizen to a fighting soldier and gives them equal importance. These posters were very good at boosting morale and engaging the populace in the war effort. This simple comparison indirectly brings people into the war by comparing their laziness to a military deserter, a very serious crime that gives off a negative image. These messages made the war personal, giving every citizen the ability to make a difference. Using patriotism, values, and tradition, these advertisements allowed the U.S. to succeed in the war, transforming the nation into a maximum production