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FINANCIAL STATEMENT ANALYSIS
FOR

NIKE


INTRODUCTION

In this research, I will analyse the financial statement of this company
and some others part of this firm which help us to better understand how
it works. I will explain what is its strengths and weaknesses and also
who is its direct concurrences.

In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.

Firstly, Nike is an American company specialized in sportswear such
as shoes or clothes, but also in all sports equipments. Bill Bowerman and
Phil Knight were the founders of the company. Bill was an athletic coach
in a famous university called “Oregon” while Phil was a student in
accounting and was a foot runner during his spare time, in the 1970s.
During a trip to Japan, they found a great athletic shoe with a new design
and really cheap. They decided to import their item in the USA. At this
moment, in 1966, this brand was known as Blue Ribbon Sports. The two
founders spread their brand by making advertising everywhere which
was difficult because Adidas, at this time, was the market leader. In
1967, Jeff Johnson merged with Bill and Phil. Jeff Johnson was already
present in the sports market and knew many people in the world of sport.
They opened the first shop in California, that was a great success and
already the brand was wide spread. In 1972,they decide to change the
name of the brand by Nike which is from the Greek goddess of victory,
who is able to move really fast. Furthermore, Carolyn Davidson, a
student in design at the university of Portland, made the simple logo of
Nike, which is really easy to recognised. She just put a comma upside
down and horizontally. That was the beginning of the brand Nike which
cost $ 35 at this time. Now, almost every best sport players wear Nike
like : Tiger Woods, Roger Federer,...