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Good Writing Skills a Must. ... Employees must learn to develop good writing skills early
on and maintain them throughout their professional careers. ...
An Example Of Good Writing: Zinsser's "simplicity". ... Zinsser points out that the secret
of good writing is to strip the sentence of all unnecessary words. ...
Simple Writing is Good Writing. Simple Writing is Good Writing What makes writing
good? ... The key fact to good writing is to keep it short and simple. ...
Good Writing? Good Writing: The Key to Business Success Due to the fact
that the word “good” is a subjective term, “good” writing ...
Good Writing. The issues involved with effective writing today have been clearly
defined. It is possible to analyse what makes writing ...
Submitted by brianna0075 on October 21, 2005
Category: English
Words: 2678 | Pages: 11
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Good Writing: The Key to Business Success
Due to the fact that the word “good” is a subjective term, “good” writing can be defined in a number of ways, as the opinions of “good writing” are as varied as the types of writing genres. Most writing experts agree, however, that good writing has several common characteristics: it is grammatically and mechanically sound, it captures the reader’s attention, it is thoroughly researched, it is properly organized, and it communicates the writer’s message. Good business writing shares these traits with other types of writing, but is characterized by its concise language and the immediacy with which it delivers the author’s purpose. This type of writing is unique because the its quality directly affects the organization’s productivity and profit.
Customers evaluate the quality and content of a company’s correspondence when deciding whether or not to choose the company’s product or service. According to Elsie Prizio, some businesses have suffered economically because of poorly written letters.
Most would agree the exchange of information between company and agency is more efficient and faster than ever before. Agencies are now better equipped to provide more accurate and detailed communication [about] existing and prospective customers. All the tools are in place. But there is a problem. Employees at all levels continue to write memos [sic], reports, letters, and other correspondence that fall short of the goal—their words fail to communicate. And all [of] the megabytes and RAM one can put together won’t help any poorly written communication. There is no substitute for correspondence that gets across the message in a clear, concise manner . . . Frequently, new business opportunities are lost because a proposal was not written clearly enough for the prospect. Customers and potential customers are turned off by poorly prepared memos and letters (99).
The documents produced within the firm do not...
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