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Good Sports Generic Benchmarking. Introduction Leadership role and tactics
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Submitted by sabbirah on January 14, 2008
Category: Miscellaneous
Words: 965 | Pages: 4
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Introduction
Leadership role and tactics at the different level of the management ladder is being addressed in Good Sports (GS), a Florida based manufacturer of fitness equipment. To grab new market share and expand the company GS introduced new equipment called the XtendSport, interactive holistic exercise machine. The challenge for the management team is to get approval of the new product from different groups in the company and market it successfully. The simulation presented the leadership challenge and political tactics needed to be successful at different level of management such as a Senior Manager, Vice President of Product and Development and finally CEO. McShane & Glinow (2004) stated, “leadership is the ability to influence, motivate, and enable others to contribute to the effectiveness and success of the organizations of which they are members.” (p. 416)
Benchmarking: Good Sports
Issues and Opportunities in Good Sports
Research and Development engineer Frazier O’Donnell of Good Sports has developed a prototype of new exercise equipment called XtendSport. This new prototype requires sales department’s approval to get into production level. But are not sure of how market would like this product. To convince the sales department following steps can be taken:
1. Make a presentation of prototype and focus on its user-friendly features, styling and quality of materials that can help to sell the product.
2. Invite VP of sales, Samuel Olsen, for dinner with a few colleagues to discuss the feasibility of the project in a friendly environment.
3. Present the customer survey report to the sales executives. This report collated by a marketing people.
These tactics are aligned with the culture of sales department and would help to convince the salespeople about the future of this new product.
After getting the approval from sales department, new prototype equipment XtendSport needs to get...
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