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Global Success and the Role of Strategic Steering and Management Accounting
Systems. Global Success and the Role of Strategic Steering ...
Success through Effective Strategic Management. ... of evaluating current and future
global economic growth ... where product competency plays a key role of continuous ...
... adding new stores at a high rate Global presence Weaknesses ... 3 • IT is seen as
an asset • Role of IT in ... will be a cause for poor success • A results ...
... Cameron have proposed to introduce a global internet strategy ... the outset places the
potential for success in question. ... must take a more active role than just ...
... Manager(s) to assess global implications Available ... Project Roles and Responsibilities
Role Responsibilities Participant ... essential to the project ¦s success. ...
Submitted by ICETONES on April 17, 2007
Category: Business
Words: 13243 | Pages: 53
Views: 682
Popularity Rank: 10,687
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Global Success and the Role of Strategic Steering and Management Accounting Systems
1. INTRODUCTION
Research approach
The objective of the present study is to evaluate corporate global success and some of its determinants as a single case study of Nokia Group. The rationale for the research approach of a single case is that Nokia represents an extreme and unique case of reaching global success in telecommunications industry (see Yin 1994: 39). Global success in the scale like Nokia occurs so rarely that we have been unable to establish any common patterns for success. Thus, any single case is worth documenting and analyzing. For global success cases see for example Benjamin (1993) for Honda, Shibata (1993) for Sony, and Pulkkinen (1997) for Nokia (see also Zhan 1998). In general terms global success is a determinant of large number of factors, such as environment, management, products, strategy system, and information systems. In this study we shall concentrate mainly on three such factors: environment, strategy system and management accounting systems. The case description and analysis is based on several sources, for example papers, articles, researches and books published of Nokia in English and in Finnish, Nokia\'s internet pages, and presentations of Nokia\'s strategic managers. No direct interviews of Nokia\'s management are used at the present stage of research.
We have organized the paper in nine smaller sections. First, the introduction describes the research approach and the background of Nokia\'s strategy. The second section introduces Nokia\'s business organization while the third section gives background figures about its financial success. We mainly define success in terms of growth and profitability but pay attention also to finance. Especially, we are interested to see how MASs in Nokia have succeeded to balance growth and profitability to control finance. The fourth section deals with business...
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