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Global Communications

Submitted by tamika1akimat on February 11, 2008

Category: Miscellaneous
Words: 5744 | Pages: 23
Views: 205
Popularity Rank: 70,219
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Problem Solution: Global Communications

Global Communications, a telecommunication company, is experiencing economic problems with its stocks and industry competitors. In an effort to sort out these issues and increase profits, the leadership team would like to outsource its call centers to India. However, this move might not be the best alternative in increasing profits. Instead, creating a motivational workforce through a variety of communication with the company employees will increase productivity which intern increase profits.
Situation Analysis
Issue and Opportunity Identification
Global Communication, a telecommunications company on Wall Street, is suffering as a result of the plethora of competitors in the business. Currently, the stock has depreciated more than 50 percent and the leadership team needs to increase profits. Katrina Heinz, Global Communication Chief Executive Officer, submitted a proposal to the Technologies Workers Union Board that would improve revenues and profits based on global expansion. Unfortunately, Ms. Heinz failed to inform the board that this expansion and profit increase meant terminating local employees and outsourcing its' call centers to another country. The board approved the proposal unknowingly.
The employees of Global Communications were unaware the major global expansion would eliminate a number of jobs in the United States. Furthermore, in an effort to inform the public and its employees, Ms. Heinz instructed Mr. Sy Rodriguez, Executive Vice President of Consumer Marketing and Sales, to draft a press release that would emphasize domestic employee opportunities in relocating to other positions. She also instructed him to incorporate the motto, "Our Edge Is People." The loyal employees of the company were informed through the press release of the upcoming strategic company changes and not by management.
Technologies Workers Union, union representatives for...

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