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Global Communications

Submitted by dskraffty on November 9, 2007

Category: Business
Words: 2715 | Pages: 11
Views: 177
Popularity Rank: 68,736
Average Member Grade: N/A (Add a Comment / Grade this Paper)

An industry-wide trend of declining confidence has adversely affected the telecommunications industry. Global Communications (GC) is no exception. GC has experience a decrease in stock value over the last three years from $28 per share to $11 per share. Market saturation and competitive ingenuity have stunted GC's growth domestically. GC's international presence is virtually nonexistent. The Senior Leadership Team has identified issues and opportunities. They have considered the perspectives of the stakeholder and ethical dilemmas they foresee. The nine steps of problem solving will show the Senior Leadership Team's end-state vision, alternative solutions, risk assessments, implementation plan and the evaluation of the results. As stated, the industry has experience a decline in stock value. Through benchmarking telecommunications industry leaders, GC has found certain facets of the industry they are willing to incorporate.

Situation Analysis

Issue and Opportunity Identification
Global Communications has experience a decrease in stock prices over the last three years of more than 50 percent. It is currently traded at $11 per share, compared to $28 per share three years ago. This is due to market saturation, competitors' ingenuity, and a stagnant advertising campaign. However, through benchmarking industry leaders in telecommunications, GC has found declining stock values are not uncommon. In addition, GC found outsourcing call center labor for technical support is a common trend throughout the industry. Considering this option, the Senior Leadership Team of GC has created a dilemma with the Technologies Workers Union (TWU) because the information of their plan to outsource the call center labor has been leaked to TWU leadership. Because GC plans to implement this proposal without consulting the TWU leaders, the relationship is strained. In addition to the adverse reaction of the TWU, GC will face the difficulty of...

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