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Global Communications

Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS

Problem Solution: Global Communications
University of Phoenix
MBA 500



Problem Solution: Global Communications

Global communications has been under pressure. Its stock value has declined by more than 50%

in the last two years. Shareholders are not happy. Competition has taken a bite out of its market

share by offering local, long distance and international plans into one product. This led

management to take some drastic measures to improve the situation. They decided to bring their

profitability up and become one of the top competitors in the industry. They are prepared to cut

jobs, benefits and other items in the company in order to bring revenue up as well as take the

time to research, implement and bring in new technology for consumers. In order to do this

they need to implement short term and long term plans and goals for the company, their

employees and their stake holders.

Global Communications want to put their clients first and give them the best technology

to stay Connected, In addition, they also want to be committed to their employees and the

community.

Having local, long distance and international communications wrapped into one company

will allow Global Communications to expand to broader communication technology.



Situation Analysis
Issue and Opportunity Identification
Global Communications stock has depreciated in the last three years. Stockholders are not happy and worried about the industry as a whole and on Wall Street the stock dropped over 50% and stockholders were worried about the industry's ability to bounce back from the drop (Global Communications, p.1). Confidence in the telecommunications industry is waning. Competition is fierce as local, long distance, and international markets are competing for the same business. All these factors have led senior management to implement new measures to help the...