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Global Communications

Submitted by wagske on September 6, 2007

Category: Business
Words: 4492 | Pages: 18
Views: 438
Popularity Rank: 28,113
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Problem Solution: Global Communications
Kathy E. Wagner
University of Phoenix


Problem Solution: Global Communications

Well-known on Wall Street, Global Communications is a confident telecommunication corporation with obligations to its employees and stockholders to remain a competitive market leader in the communications industry and increase profits. To meet the obligations of their employees and stockholders, Global Communications negotiated a strategic plan to reduce costs and increase profits and growth. The initial negotiation was successful; however, the Senior Leadership Team failed to include the Union in the negotiation process. As an example of failure in negotiations, Global Communications' goal was to create a plan with the Union to reduce costs using the Union labor force. Failing to recognize the Union's interests, Global Communications negotiating team reluctantly created a win-lose situation which lead to conflict To move forward, Global Communications can exceed its obligations to their employees and stockholders by developing a co-management plan, skills and culture that will be necessary for successful management, communications and negotiations.
Situation Analysis
Issue and Opportunity Identification
Global Communications has been experiencing more competition for the past three years. In addition, the company has experienced steadily decrease in profits and growth. The combination of these factors led to significant declines in the stock's value, and stockholders are not thrilled with the outcome. In reverse these trends, Global Communications' senior leadership team has decided to pursue a strategic plan that can simultaneously reduce costs while increase profitability and growth. Seeing themselves as a market leader, Global Communications proceeded with the negotiation process. However, the Union was unaware of any negotiations regarding the strategic plan....

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