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Global Communications

Problem Solution: Global Communications Corporation
Companies come and companies go, especially during the dot com era. The companies that survive are usually the long standing companies that have loyal customers and the new companies must offer something unique and necessary in order to survive in the game. Global Communication is a company that is having financial issues and had to come to the realization that something needs to be changed. The following information will be presented in this discussion: situation background, issues and opportunities statements, shareholder perspective along with ethical dilemma and end-state goals for Global Communications. In addition, alternative solutions and analysis of these solutions will be discussed as well. A discussion of implementing the plan and a conclusion will be analyzed. Now let's understand what the situational background is.

Situation Background (Step 1)
Global Communications is a company that needs to make a change in a very competitive industry that is ever growing and changing. Global Communications stock price has dropped from $28 to $11 over a three year period, which is a 50% drop in value from previous years. GC has competitors from various companies which include wireless, satellite and cable providers cutting into their business arena and they don't like it. Global Communications is intending to lay out a very aggressive plan that will enabled GC to reestablish itself as a leader in the communications industry but along with this plan comes major challenges in the form of issues and opportunities that lay ahead.

Issue Identification
Global Communications has many significant issues that they will need to deal with while implementing their new aggressive plan. One of the issues has to deal with staying competitive in the communications industry. GC was a leader in the industry until other providers intruded their turf and offered better service with improved technology to their...