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Global Communications Gap Analysis

Submitted by elguapo33 on April 25, 2008

Category: Business
Words: 1719 | Pages: 7
Views: 72
Popularity Rank: 99,887
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS









Gap Analysis: Global Communications
Jeffrey Rice
University of Phoenix


Gap Analysis: Global Communications
Global Communications is struggling to compete in the telecommunication industry. Management has put in place an aggressive plan that will address the company’s 50% depreciation in stock value over the last three years. Kreitner and Kinicki quote “Change begets conflict, conflict begets change” (2004). Global Communications was already facing an uphill battle because of the planned changes and they made a critical mistake by not including all critical stakeholders in the planning and implementation of these initiatives thus isolating the stakeholders and endangering the success of the plan. In order for Global Communications to become a true global resource in the telecommunication industry it must educate, communicate, and negotiate with all stakeholders to reach a win-win situation for all parties.
Situation Analysis
Issue and Opportunity Identification
Global Communications’ customers require services that Global currently does not offer. Global has an opportunity to increase their market share, profitability, and increase customer satisfaction by offering new services and partnering with key business partners. Global Communications has an opportunity to grow customer base by aggressively marketing at an international level.
In order to maximize their initiatives Global Communications must cut costs. Global Communications can cut unit costs for handling calls by 40% by outsourcing technical support call centers to India and Ireland. Global failed to involve the union in upper management’s plan to outsource union jobs and although Global has the opportunity to cut costs and fulfill the customer’s need for more technical staff which...

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