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Global Communications Benchmarking

Running head: GLOBAL COMMUNICATIONS BENCHMARKING

Global Communications Benchmarking
University of Phoenix


Abstract
Team-B has addressed the mind maps by observing the benchmarking elements to the scenario put forth by Global Communications. Using the material gathered in this scenario the team reviewed, Dell, Google, Xerox, Yahoo, General Electric Refrigeration, Hanesbrands, Inc., Kraft Foods, Hersey Foods, Mattel, and Levi Strauss. The problems that the benchmarked companies encountered when outsourcing jobs outside of the United States proved to be just as diverse in nature as the industries these organizations represent. The one synergy that several of the reviewed companies followed was that of organizational commitment. A trend in high-level competition and the pressures to meet organizational demands was apparent after developing each synopsis and the benchmark proved to be common thread to each reviewed organization.

Global Communications Benchmarking
Companies often use certain processes to improve their companies standing in the global marketplace. Companies may measure themselves against other companies in order to decipher what process will help them achieve their short and or long term goals. According to Gomez-Mejia & Balkin (2002), benchmarking is “A strategic management approach that assesses capabilities by comparing the firm’s activities or functions with those of other firms” (p. 403).
Global Communications is a telecommunications company on the verge of making a big step in reorganizing its strategies in order to improve its standing in the marketplace. The managers at Global Communications have compared its activities with other companies and have decided that changes need to be made if the company was to reach its goals. Global communication decided to use a few cost cutting measures (layoff employees, cut employee wages, close call centers, and outsource jobs) as well as introduce some new services and form alliances. The...