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Ct

Submitted by OMLW on May 8, 2008

Category: Technology
Words: 5568 | Pages: 23
Views: 18
Popularity Rank: 104,864
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Global Communications Benchmarking



Global Communications Benchmarking
As companies such as Global Communications respond to their economic environment, they must take steps to determine their fate and not allow the environment to dictate their success or failure. Leaders of these organizations must adjust their focus and establish a strategy to proactively respond to the changes in the industry. They must identify their weaknesses and refocus their goals. The companies’ actions, whether it is expanding a product line, reducing operating costs, replacing key players or taking measures to grow the customer base and increase customer loyalty and trust, must be quick and contingency plans should be in place.
With the business culture today, many companies are expanding their business globally, which requires new technology and constant upgrades to remain competitive. Businesses such as Global Communications must evaluate the needs of all stakeholders, including shareholders, employees and consumers when developing a business solution for the future within today’s culture. Communication, ethics, collaboration and customer service are just a few of the concepts the telecommunications company must keep in mind when moving forward.
Analysis
Communicating honestly, fully, and regularly is most important when assessing Global Communications’ situation. Similar to companies such as Nucor and AT&T, Global Communications must communicate to employees as early as possible, even when the need for downsizing is just a possibility. In addition to the “need to know” requirement that causes little information to spread, Global Communications’ human resources should not assume that it is important to shield employees from upsetting information or adding fuel to the fire. For example, Cook (2003) writes that even though AT&T had not confirmed it publicly, employees knew about impending IT layoffs months before...

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