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Gap Analysis: Global Communication. Global Communication is a company that
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Submitted by seldamat on March 20, 2008
Category: Business
Words: 1480 | Pages: 6
Views: 88
Popularity Rank: 94,228
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Introduction
Our world today has become global. In this changing world where communities have become more diverse and financial stability remains merely an ideal vision, communications has become the main tool for our nation’s business exchanges. In this paper I’m introducing the Global communication corporation (GC) and the problems that they are facing. GC goes global by conducting a full analysis to the existing scenario and allowing for new strategies to be implemented. This is done by creating alliances with a satellite provider to offer video services as well as a satellite version of broadband.
However, growing technology and expanding small business causes competition. This puts GC in a crossroad with their stockholders, which causes the stockholders to lose money. GC also conflicts with the workers’ unions. This aggravated conflict results in the absence of shared information between the worker’s union and GC. The workers’ unions are concerned about employee layoffs and the issues accompanied with it, this lack of communication causes increased conflict with GC. I also suggest that efforts should be made to involve the organization of members in the communication process. The article also offers views of Generation Y on how an organization can adapt to them. “Communication World, Mar/Apr2008, Vol. 25”
Issue and Opportunity Identification
Global Communications (GC) has several problems facing their success due to global development. However, many problems are developing from within the organization. The first issue concerns the stockholders pressure upon GC. These stockholders are pressuring GC to find a solution that will boost their benefits after the stock prices plummeted three years ago from a high of $28 to its current price of $11 a share. This loss of more than 50% in market exchange rates causes great strain upon GC to find a quick and profitable solution.
The second issue involves the growing competition...
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