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Global Business

Table of Contents

Executive Summary 1

Introduction 2

Business Opportunity 2

Country Analysis 3

SWOT Analysis 10

Product Concept 10

Competition 12

Financial Sources 14

Information Sources 16

Business and Political Risks 16

Entry Strategy 17

Marketing Strategy 18

Financial Results 20

Business Success 21

Exit Strategy 22

Conclusion 23


Executive Summary

Global Connections' mission is to be known for connecting the world to the Internet. Brazil needs to be connected and Global Connections is the company to facilitate that move forward. In conjunction with the government, Global Connections will alleviate digital divide.

Global Connections plan is to provide expert direction to the Brazilian government in the development of local and regional Internet telecenters, oversee management of the local operations at these sites, and recruit and train local employees to for continued management. Our product is designed to provide management support in every stage of the project then provide ongoing consultation and support.

These telecenters can also provide range of services from telemedicine for remote areas of the Amazon to e-government services. Our telecenters will benefit from being part of a large network under a single management system that can share experience and best practices. This will provide the Brazilian population with a chance to become integrated in the digital age.

Global Connections will connect the people of Brazil to the world through Internet techonology. We will succeed where others have not. Together with the progressive mandate from the Brazilian government, Global Connections will facilitate the integration of nearly every corner of Brazil into the global digital community while offering some relief from high unemployment and low school attendance rates.


Introduction

The Internet as a means of communication and acquiring information is a fundamental right and should be...