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Mr. Global Brands and Labour in Developing Countries Topic: Grounded Theory Study
of Unethical Labour Practices Associated with Global Brands in Developing ...
... On the other hand this global labour market reduces the ... of conduct focused on working
conditions and labour rights. ... some of the most high profile brands in the ...
... that cheaper export credit for these labour-intensive sectors ... place and has its own
brands and branding ... textile industry to compete with global competition Mr ...
... low production cost due to cheaper rent and labour. ... aiming at transforming Kao into
a global company, which ... able to strengthen its core brands that resulted in ...
... large pools of often highly skilled labour need capital ... Parakh Foods float a new
venture Global steel magnate ... trucks under the MAN and Force brands for India ...
Submitted by bberlinn on May 22, 2006
Category: Business
Words: 3190 | Pages: 13
Views: 313
Popularity Rank: 30,357
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Global Brands and Labour in Developing Countries
Topic: Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries
(2006, 2845 words, 80%)
Abstract
This is a grounded theory study about unethical labour practices associated with global brands’ operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies.
The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon in question. Data are obtained using tertiary literature, and analysis is performed using the constant comparative method of grounded theory approach.
The study methodology contributes in the development of grounded theory model of unethical labour practices associated with global brand companies in developing countries. Findings of the research paper refine understanding of the wider contextual issues surrounding abuse of labour often associated with the major global brand companies.
Keywords: Global brands; Consumerism; Unethical labour practices; Developing Countries; Grounded Theory.
1.1 Problem Statement
Through the World Trade Organization and regional and bilateral trade agreements, corporations now enjoy global protection for many newly introduced rights (Raworth 2005). As investors, the same companies are legally protected against a wide range of governments’ actions (Wright 2006). Workers’ rights have moved in the opposite direction (Somavia 2006; Raworth 2005). The result is that corporate rights are becoming ever stronger, while poor people’s rights and protections at work are being weakened (Raworth 2005).
One cause of such precarious conditions is the new business model that...
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