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GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications

University of Phoenix
4/14/08

Gap Analysis: Global Communications
In this world where e-mails travel at the speed of light to an individual’s in-box, technology has enhanced the way companies are able to communicate and conduct business. Global Communications is a company that stands at the forefront of the world as a leader in the telecommunications industry. Even a master of electronic communication can be bitten by the hand that feeds it, as is the case with Global Communications. Changing fundamentals within the industry, increased competition from new players, and an archaic business plan and model have pushed Global Communications to a state of emergency. To continue, executives of the company must engineer an aggressive re-organization, which includes outsourcing domestic union jobs to foreign counterparts, re-inventing the company’s public image and re-engaging a volatile workforce. While the changes that Global Communications must implement seem daunting, executives of the company also have the challenge of turning the company’s intrinsic problems to opportunities for growth and expansion. If successful, the dark cloud that hovers over the company is a mere passing storm, with a silver lining: A better, more efficient company that is truly global and poised for new challenges that may arise.
Distinguishing between the problem and issues regarding the problem is critical with the Global Communications scenario. The problem/opportunity is transforming the company into a true global player in the telecommunications industry. An analysis of the historical events that have lead to Global Communication’s state of emergency reveals that the company was structurally incompetent and not organized in a manner to deal with a potential crisis.
Increased competition, price wars, and changing industry fundamentals are standard problems that executives must deal with and...