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Girl Scout Usa

Submitted by charlvee on September 4, 2006

Category: Business
Words: 1486 | Pages: 6
Views: 186
Popularity Rank: 77,230
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Overall Performance Assessment of Girl Scouts USA, Hasselbein's role, changes brought and their impacts. The GSUSA underwent a number of changes during the period of 1976-1990. As I have observed base on the case facts, the GSUSA's main measure of their activities is the number of membership across the world. This then translates to participation in the organization's activities. However, starting 1970, it experienced a steady decline in membership figures. As described in page 1 of the case literature, several challenges or issues were noted during a meeting with local councils' executive directors. I believe that these were the factors as to why the membership figure was declining. The factors were brought about by the organization's growth through decades without much change, where it seems that it has become "outdated" for the general public. Examples of the "out-datedness" are: the activities engaged in by the girls were more on cooking and household skills when the interest has changed as women becomes more liberated in the 70's; the image of the organization that it is only for "white, middle-class people", when American society has started to recognize and embrace other races in their country. During 1976-1990, the changes were focused on addressing the factors mentioned. GSUSA membership was turned around from a declining trend from 1970. The growth in membership boosted the success of GSUSA's activities like the equipment & cookie sales, marketing, advocacy of "pluralism" and foster communication to address "contemporary issues". The overall performance of GSUSA during the said period has been a period of great progress as its activities were well-grounded by the organization's values and mission, but at the same time, of interest to the public with its alignment to the changing times. It has even been dubbed as the "Best-run organization in America".
The changes were instigated by Hasselbein's role as the prime mover of change in the...

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