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Submitted by umaiz on April 24, 2007
Category: History Other
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HISTORY:
Global Gillette is a business unit of Procter & Gamble. It is the successor of The Gillette Company, which was founded by King C. Gillette in 1901 as a safety razor manufacturer. It was based in Boston, Massachusetts.
On October 1, 2005, The Gillette Company finalized its purchase by Procter & Gamble. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading - symbol G on the New York Stock Exchange - was September 30, 2005. The merger created the world's largest personal care and household products company.
Before the merger, Gillette had grown to become a leading global supplier of products under a variety of brands. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others.
Gillette firsts:
Safety razor (Gillette Safety Razor invented in 1895 and patented in 1904)
Razor marketed specifically to women (Milady Décolletée, 1916)
Razor dispenser (1946)
Stainless Steel blades (Super Stainless, 1963)
Double-blade razor (Trac II, 1971)
Disposable double-blade razor (Good News!, 1971)
Razor with a pivot point (Atra, 1977)Older Gillette Products
Razor with a lubricating strip (Atra Plus, 1985)
Razor with spring-loaded blades (Sensor, 1990)
Razor with microfins (Sensor Excel, 1995)
Razor with three blades (Mach3, 1998)
Razor with battery power (M3Power, 2004)
Razor with five blades (Fusion, 2006)
Razor with rear trim blade (Fusion, 2006)
Current Gillette products:
Trac II : The Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the second blade cut the number of strokes required in half compared to previous razors, reducing facial irritation.
Trac II Plus is essentially the same as the original Trac II, with the exception of a lubricating strip at the top of...
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