OPPapers.com Essay Index >> Business >> Giant Supermarket Case Analysis
We have many free term papers and essays on Giant Supermarket Case Analysis. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Giant Supermarket Case Analysis EXECUTIVE SUMMARY This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket
the Dean Witter brokerage and realtor Coldwell Banker. The aim of the purchases was to create a giant supermarket of both goods and services, so that consumers could
factors: Limited growth potential in a thoroughly competitive marketing environment. Rapidly changing demographic landscape of Canadian consumer and households. Tight
factors: Limited growth potential in a thoroughly competitive marketing environment. Rapidly changing demographic landscape of Canadian consumer and households. Tight
store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment
Submitted by annegelynne on August 7, 2007
Category: Business
Words: 6184 | Pages: 25
Views: 1988
Popularity Rank: 1,750
Average Member Grade: N/A (Add a Comment / Grade this Paper)
EXECUTIVE SUMMARY
This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the SO, ST, WO and WT strategies, which we think Giant should apply to improve their competitiveness. Next we focus our analysis on the external as well as the internal analysis on Giant. In the external analysis, we center our analysis based on two instruments that is the General Environment which is also known as the PESTLE analysis to help us to understand the external environment in which the organization operates, and also Porter's Five Forces Model to identify their industry competitiveness. On the other hand, in the internal analysis, we also used two instruments to analyze Giant, which is by doing an analysis on their Value Chain as well as by identifying their market growth and market share in BCG Matrix. Lastly, we conclude our analysis with some recommendations that we suggest Giant should focus on to better improve their supermarkets.
INTRODUCTION
Giant Hypermarket, which is owned by Giant Capital Holdings (GCH), is one of the largest hypermarkets in Malaysia. It was founded in 1944 by the Teng family in Kuala Lumpur. It's headquarter is based at Shah Alam, Selagor, meanwhile Sabah-Sarawak-Brunei Regional headquarter is located in Kolombong Outlet, Kota Kinabalu. The key people to the success of Giant Hypermarket are the Teng Family themselves, and CEO Dato' John Coyle.
Giant is operating under the retail industry. Its main competitors are Servay, Milimewah, and Chua Kah...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!