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German Mice-Market

The Meeting Industry in Germany
- Development and Recent Trends -






International Tourism Student Conference (ITSC)

Business Tourism

The Meeting Industry in Germany
- Development and recent Trends -

Presented to the:

Paper Review Panel of the International Student Conference

IMC University of Applied Sciences Krems,
Austria

Presented by:



Heilbronn University of Applied Sciences,
Germany


Abstract

To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the pos-sibility for deduction as well as a comparison with other international meeting
destinations. All presented data is taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in fairs and trade shows. In the same way the strategic geographical position of Germany will at-tract more businesses. It could be detected that despite the fact that companies need meetings as mean to keep their employees informed, trained and moti-vated, each event has to proof its effectiveness and efficiency.

Content
Content II
List of Tables and Figures III
Apprehension IV
Biographical Notes V
1 Introduction 1
2 Business Travel 1
3 Corporate Travel 3
4 Meetings 5
5 Incentive Travel 9
6 Exhibitions & Trade fairs 11
7 Major Players 13
8 SWOT –Analysis (Germany as meeting site) 16
9 Conclusion/ Future Trends 17
Bibliography VI
Appendix A VIII
Appendix B X


List of Tables and Figures
List of Tables
Table 1: Business vs. leisure tourism 2
Table 2: Meetings – Share after meeting type 8
Table 3: Positioning of LH within international scheduled flight traffic 14

List of Figures
Figure 1: Share of capacities on meeting locations 7


Apprehension
AEA...