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Submitted by frosty on August 17, 2005
Category: Social Issues
Words: 1785 | Pages: 8
Views: 286
Popularity Rank: 34,291
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Executive Summary
Monsanto¡¦s downfall could be attributed to several reasons. The passion of Alan Shapiro¡¦s vision blinded the Company into making rash decisions and the large amounts of money spent pursuing the objective prevented any U-turns later. The company¡¦s unshaken beliefs that it was correct had made it arrogant and not listen to the outrage all around. Monsanto underestimated consumer resistance.
There was no obvious benefit in the products introduced. It may have been a different story if the products were introduced in developing counties where transport is poor or people starving from crop failures.
Monsanto also ignored cultural differences. Canada and US were indifferent to genetically modified products but there was anger in Europe and the UK. Recent blunders by government handling the BSE and ¡§Mad Cow¡¨ outbreaks dampened people¡¦s confidence in genetically modified products.
Selling the idea of genetically modified crops is not easy. The industry needs to persuade people of the benefits and the companies must be seen to be socially responsible, socially responsive and ethical. Companies mission statements must not seem to be solely profit driven.
Introduction - Monsanto and Alan Shapiro's Vision
"It's about the earth, it's about the environment, and it¡¦s about food. It's about health and nutrition. Those are deep, ancient things for civilisation, and they are for the people." - Alan Shapiro
The Monsanto Company in 1995 led by Alan Shapiro was involved in agriculture, pharmaceuticals, food and chemicals. Shapiro's passionate vision was the application of biology to food, nutrition and human health. He believed that people would want the products offered by Monsanto. The products themselves are protected by patents, thus restricting competition. All Monsanto needed to do was dominate and position all their products as either...
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