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General

ABOUT MAGGI
MAGGI GLOBAL [pic]
Julius Maggi

MAGGI is an over 100-year-old culinary brand whose heritage is in bouillon, dehydrated soups and liquid seasoning. Over time the scope of MAGGI has been extended from a predominantly dehydrated cooking aid brand towards a general savory food brand including many types of ready meals and also frozen food.
This is in line with the fact that people all over the world are cooking less and less from scratch.
MAGGI worldwide, understands that consumers are usually under great pressure in terms of time, budget, cooking skills etc and therefore tries to establish a bond through giving ideas and advice that make providing food easier. This results in the food provider being appreciated by family and friends.
There are a wide range of MAGGI products marketed worldwide in several countries. These include dehydrated bouillon, granulated seasoning, soups, recipe mixes, snacks, frozen foods, etc.
THE MAGGI TEN FACT PAGE
• MAGGI was developed by Julius MAGGI in 1892
• The MAGGI brand was acquired by Nestle in 1947
• MAGGI was introduced unto the Ghanaian market in 1975
• MAGGI is primarily a taste enhancer, giving the food provider taste, aroma and also contains iodised salt
• Nestle Cote d’Ivoire is currently the producer of Ghana’s MAGGI bouillon
• MAGGI has and remains the leader in the bouillon segment on the Ghanaian market
• There are currently five bouillon variants and three MAGGI cold sauces products on the Ghanaian market
• MAGGI shrimp is the star product amongst the bouillon range i.e. Shrimp cube and shrimp tablet
• MAGGI’s core targets remains females between the ages of 18-35 years. This does not in anyway exclude any other user

A Long History of Research

With a research history of over 150 years, Nestlé has always been at the forefront of food science and nutrition research. Our scientists have continuously driven the R&D effort with world-changing innovations...