General Motors
General Motors
General Motors is a well known American company that is responsible for the fabrication and production of vehicles under others subsidiaries or brands such as Buick, Chevrolet, Cadillac, GMC, Oldsmobile, and Pontiac. Besides of the American brands there are other brands working through joint ventures like Opel, Wuling, Vauxhall, Holden, and Faw Jiefang. It seems to be an interesting strategy of market power the diversity of vehicles and models oriented to satisfy the necessity of the consumers adding high quality and performance to the automobile’s technology. As part of the General Motor history it is necessary to mention some chronological data for this company. General Motors was founded in 1908 in Flint, Michigan by William Durant with he investment on the Buick company only. In Germany the Opel company was targeting and getting strength with sewing machines; years later this company was introduced to the automobile market to posteriori being part of the GM family (GM, 2014). During the period called the acceleration (1910-1929) the invention of the electric bulb, telephone, and radio established the launching of many manufacturing companies worldwide. GM was not exempt of that and as consequence the demand of more vehicles help to the increase of the productions as per the sales. On this period Chevrolet, Vauxhall, and Opel were incorporated under the strategy of “a car for every purse and purpose”. In1927 Cadillac LaSalle with a modern prototype was added to this family. The Emotion period (1930-1959) was marked by stability of the business but during the World War II GM shifted their production to support the demand of the Allied war effort. The introduction of an innovated front wheel suspension and new line of vehicles like Buick Roadmaster, Chevy Corvette and Bell Air, and Cadillac El Dorado were part of this period. The Revolutions (1960-1979) was the period on which the environmental changes generated concerns with
General Motors is a well known American company that is responsible for the fabrication and production of vehicles under others subsidiaries or brands such as Buick, Chevrolet, Cadillac, GMC, Oldsmobile, and Pontiac. Besides of the American brands there are other brands working through joint ventures like Opel, Wuling, Vauxhall, Holden, and Faw Jiefang. It seems to be an interesting strategy of market power the diversity of vehicles and models oriented to satisfy the necessity of the consumers adding high quality and performance to the automobile’s technology. As part of the General Motor history it is necessary to mention some chronological data for this company. General Motors was founded in 1908 in Flint, Michigan by William Durant with he investment on the Buick company only. In Germany the Opel company was targeting and getting strength with sewing machines; years later this company was introduced to the automobile market to posteriori being part of the GM family (GM, 2014). During the period called the acceleration (1910-1929) the invention of the electric bulb, telephone, and radio established the launching of many manufacturing companies worldwide. GM was not exempt of that and as consequence the demand of more vehicles help to the increase of the productions as per the sales. On this period Chevrolet, Vauxhall, and Opel were incorporated under the strategy of “a car for every purse and purpose”. In1927 Cadillac LaSalle with a modern prototype was added to this family. The Emotion period (1930-1959) was marked by stability of the business but during the World War II GM shifted their production to support the demand of the Allied war effort. The introduction of an innovated front wheel suspension and new line of vehicles like Buick Roadmaster, Chevy Corvette and Bell Air, and Cadillac El Dorado were part of this period. The Revolutions (1960-1979) was the period on which the environmental changes generated concerns with
References: Bigman, D. (2013). How General Motors Was Really Saved: The untold true story of the most important bankruptcy in the U.S. history. Forbes. Retrieved from: http://www.forbes.com/sites/danbigman/2013/10/30 General Motors (2014). About GM. History of GM. Retrieved from: http://www.gm.com/company/aboutGM.html Welch, D. (2009). GM Files for Bankruptcy. Bloomberg Business week. Retrieved from: http://www.businessweek.com/stories/2009-06-01 Welch, I. (2009). Corporate finance: An introduction. Upper Saddle River, NJ: Prentice Hall.