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General Moters Strategic Analyisis. I. Background Mission Statement- General
Motors is committed to be a leader in providing transportation ...
Submitted by bpouls on March 2, 2008
Category: Business
Words: 2087 | Pages: 9
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I. Background
Mission Statement-
General Motors is committed to be a leader in providing transportation products and services of such quality that our customers will receive superior value, our employees and business partners will share our success and our shareholders will receive a sustained superior return on their investment.
Vision Statement –
Gm’s vision is to be the world leader in transportation products and related services. We will earn our customer’s enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of GM people. Becoming the best is an unending journey, a constantly changing destination. But that’s where we’re determined to drive – one car, one truck, one customer at a time.
Founded in 1908 General Motors immediately began manufacturing and selling their vehicles in several countries throughout the world. They quickly grew and shortly thereafter became the worldwide leader within the automotive industry. Due to the success of their business in 1919 GM decided to establish General Motors Acceptance Corporation (GMAC) in order to finance vehicles bought by their customers. Once again GM experienced success. The establishment of the GMAC has been extremely profitable over the years and currently makes up almost all of GM’s profits. Throughout most of the 20th century GM has been at the forefront of innovation and technology inventing products such as the electric self-starter as well as developing popular vehicles such as the Suburban and Corvette. GM however, did not stop there. They also stressed the importance of service and customer care, and in 1926 created the first nationwide service policy to accommodate their Cadillac product. By 1938 GM was annually selling 350,000 cars outside the US and Canada. By 1976 they had produced over 100 million vehicles in the US and owned 47 percent of the US automobile market. As far GM was concerned they were the...
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