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Gene One: Problem Solution Running head: PROBLEM SOLUTION: GENEONE Problem Solution: GeneOne University of Phoenix Transformational Leadership MBA/520 Introduction
Submitted by slbrown on January 30, 2008
Category: Miscellaneous
Words: 3889 | Pages: 16
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PROBLEM SOLUTION: GENE ONE
Problem Solution: Gene One
Problem Solution: Gene One
Gene One is a private biotech company that was established in 1996. With groundbreaking gene technology that eradicated disease in tomatoes and potatoes, the company was able to quickly grow into a $400 million company (University, 2007). Recently, there has been a growing interest in biotechnology on Wall Street and now is the time for Gene One to consider an IPO. By going public the company hopes to raise capital for new development, advertising and marketing. To accomplish this goal, the company must contend with the culture among its researchers while considering organizational changes, develop decision-making processes that allow for communication and feedback from all levels, and determine the best method for maintaining current research standard during the transition.
Situation Analysis
Issue and Opportunity Identification
Gene One determined that an IPO would be the best way to raise capital for new development, advertisement, and marketing if wanted to remain successful. Gene One's researchers are known for their breakthrough technologies. The researchers are accustomed to a culture that focuses on pure and applied research. With approval from the Board, the Senior Leadership team is left to decide what steps are needed to successfully launch the IPO. Some Board members have provided suggestions for leadership changes and have recommended friends for the transition. Don Ruiz, Chief Executive Officer, must determine how to successfully Gene One while maintaining support from stakeholders and integrity of research. The company's goal to increase profits by 40 percent would then be attainable.
Stakeholder Perspectives/Ethical Dilemmas
Gene One's Senior Leadership Team had 36 months to decide how the company will transform to increase profits. The Senior Leadership Team at Gene one...
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