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Submitted by gennarossi on April 16, 2008
Category: Business
Words: 3485 | Pages: 14
Views: 315
Popularity Rank: 30,138
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Problem Solution: Gene One
To adapt and change or to remain as created is a decision many privately owned companies face in today’s competitive market. Changes include the redevelopment of the existing culture of an organization and the company’s leadership roles and philosophy. McShane and Von Glinow (2004) define organizational culture as the set of core values, beliefs and behaviors shared by the members of an organization. In this paper, the writer will attempt to show how Gene One, a privately owned gene technology company, made its decision to become a publicly traded company. In 1996, Gene One entered into the biotech industry with groundbreaking gene technology that eradicated disease in tomatoes and potatoes (University of Phoenix, 2007). The developments of this technology lead to Gene One’s success in becoming a $400 million dollar company in eight years. Currently, Gene One seeks to increase its capital in order to invest in new developments, advertising and new marketing schemes.
Situation Analysis
Issue and Opportunity Identification
Many issues and challenges are identified in Gene One’s scenario and were taken into consideration in choosing the best solution. The changing of the organizational culture is a major factor which is affecting Gene One’s ability to make dramatic changes to the company’s financial structure to meet the Board of Directors expectations for growth and advancement.
“Organizational culture is the basic pattern of shared assumptions, values and beliefs considered to be the correct way of thinking about and acting on problems and opportunities facing the organization (Kreitner, 2004).” The current culture of Gene One revolves around its it’s five start-up members, Don Ruiz, CEO, Michelle Houghton, CFO, Charles Jones, Marketing Manager, Teri Robertson, CTO and Greg Thoman, CHRO. They have all contributed to the organizations success and are valued leaders of Gene One....
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