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Submitted by edgarantonio on April 30, 2007
Category: Business
Words: 2286 | Pages: 10
Views: 609
Popularity Rank: 11,788
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Running head: GAP ANALYSIS: RIORDAN MANUFACTURING
Gap Analysis: Riordan Manufacturing
University of Phoenix
Gap Analysis: Riordan Manufacturing
Riordin is a company founded on innovation and sweat equity from its CEO, Michael Riordin. The company has grown and with it its human resources have become diverse and increasingly difficult to manage. If the company is to realize its future goals of constant growth and innovative solutions for customers it will need to attract and retain the brightest minds in a number of fields.
This is task is easier said than done as most companies of Riordins size are finding out. The diverse work culture creates a variety of needs and wants from a salary and benefit package. For some the greatest needs lie not in monetary payment but investments in the employees future. The human resource professionals and company leadership at Riordin must quickly realize that company loyalty and trust in leadership is earned in a number of different ways, none of them being satisfied with status quo.
Situation Analysis
Issue and Opportunity Identification
Riordan Manufacturing has recently made a number of strategic changes to both its manufacturing and sales methods. The company has seen a dramatic decrease in sales and fluctuating profits over the past two years. This environment has led to the adoption of a customer-relationship management (CRM) system. Each Riordin customer is now serviced by a sales team instead of a single sales person. This sales team is comprised of a sales person, product engineering specialist and a customer service representative. The team is assigned to a specific market segment in order to focus on the customer and drive up sales. The manufacturing departments have taken on new approaches to quality and have restructured the manufacturing plants...
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