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  1. Gender Steroetypes

    gender steroetypes. Film, television and other media forms can all categorise
    their production marked by sets of conventions and ...

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Gender Steroetypes

Submitted by dannyboyloveit on April 23, 2007

Category: Philosophy
Words: 1578 | Pages: 7
Views: 236
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Film, television and other media forms can all categorise their production marked by sets of conventions and characteristics that define the norm for that category. This is known as the genre which works as an important means of communicating information about the text the audience, drawing upon ‘banks’ of previous cultural information concerning individual identities, which can be used to outline expectations. It is therefore easy to see that genre plays a key function in how television texts are classified and, in turn, understood by the individual.
Most of the ‘banks’ of information that the viewer will draw upon are formed by the use of stereotyping which works alongside genre to define the text. Stereotyping is one of the foremost tools used by producers of television texts as a means of portraying cultural expectations and representations that have been passed on through society and integrated into everyday thought. For example, the notion of the male being the ‘bread winner’ and the female attending to the domestic sphere is a concept that is apparent in real life when it is the tradition of the male to enter the working world and be in charge of providing for others, and the female to raise the children. This stereotype can then function in fiction and be applied into a specific genre, for example a drama centred on home life, representing our expectations and allowing the audience to relate to it.
Using the example of Buffy the vampire slayer and The avengers I will demonstrate how cultural stereotypes embedded into these texts can be used for positive purposes by the audience.
The narrative of Buffy is a vampire hunting high-school girl placing its genre in the realms of a comedy science fiction. Many of our cultural assumptions of a woman would stereotype her as being illogical and irrational, physically weak and less empowered than any male counterpart. Portrayed in this programme however, the audience will notice her role to be...

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