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Submitted by mrjwhit on May 12, 2008
Category: Business
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Running head: GAP ANALYSIS: RIORDAN MANUFACTURING
Gap Analysis: Riordan Manufacturing
MBA 530/Human Capitol Development
University of Phoenix
4/14/2007
Gap Analysis: Riordan Manufacturing
Riordan Manufacturing is an established global plastics producer which employs 550 individuals and their projected annual earnings are $46 million. The company is a division of Riordan Industries, a Fortune 1000 enterprise. Riordan Manufacturing has production divided among three plants. The plastic beverage containers are produced in Albany, Georgia. The custom plastic parts are manufactured in Pontiac, Michigan. Finally, parts for plastic fan are produced in Hangzhou, China. The corporate office is located in San Jose, California with Research and Development located there as well. Riordan maintains major accounts with the automotive parts industry, aircraft manufacturers, and the Department of Defense. Other major customers include beverage makers and bottlers, and appliance manufacturers (University of Phoenix, 2007).
Riordan has experienced declining sales and uneven profits over the past two years. This has encouraged the company to change its sales processes, and led them to take on a new Customer-Relationship System (CRM). Riordan have made several strategic changes in the way it manufactures and markets its products. One of those major changes is having the sales teams, rather than single salespeople, to focus on a particular customer segment. The sales team includes a sales person, product engineering specialist and customer service representative (University of Phoenix, 2007).
Situation Analysis
Issue and Opportunity Identification
Riordan Manufacturing has implemented a new strategy of customer-relationship and a quality based improvement to enhance its manufacturing processes. However, implementation of the new strategic plans is at risk due to low employee...
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