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Gap Analysis

Running head:   GAP ANALYSIS: GLOBAL COMMUNICATIONS

Gap Analysis: Global Communications
University of Phoenix


Gap Analysis: Global Communications
Global Communications, once a leader in the telecommunication industry is in the position of changing or closing the company’s doors.   Global Communications profit shares are down due to their inability to compete with the local and long distance telephone companies and the cable companies. A two-fold plan has been initiated to increase sales and profits.
The company grapevine and the media’s involvement obscured the communication of Global Communications plans to the organization which caused major concerns with the stakeholders. “The Communication process involves forming encoding and transmitting the intended message to a receiver who then decodes the message and provides feedback to the sender. Effective communication occurs when the sender’s thoughts are transmitted and understood by the intended receiver (McShane& Glinow, 2005).
This analysis will discuss the issues and opportunities which confront the company and the ethical dilemmas that have surfaced from the senior leadership team plans and the lack of communication.
Issue and Opportunity Identification
Global Communications main issue here is the competition which has increased tremendously over the past three years. Every type of communication system is competing for the same business, local and long distance. The cable companies are able to provide complete solutions that encompass, computers, television and regular old telephone systems.   In order for the company to remain solvent it must offer new products and services while devising a plan to decrease cost and increase profits.
The senior team is in the process of introducing a reconstructive plan that will offer new products and video services. Partnership with a wireless provider will allow their small business customers to access the internet anywhere with a PC or wireless telephone....