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Submitted by vincent678 on January 28, 2008
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Running head: GAP ANALYSIS: LESTER ELECTRONICS
Gap Analysis: Lester Electronics
University of Phoenix
Gap Analysis: Lester Electronics
Lester Electronics Inc. (LEI) is a consumer and industrial electronics parts distributing company that markets its products to small local distributors throughout North, South, and Central America and Europe. The company also markets to small to medium-sized original equipment manufacturers and repair facilities. In 1978 LEI entered into an exclusive distribution contract with Shang-wa Electronics. This contract has worked favorably for both parties for quite some time, however, another company has shown interest in acquiring Shang-wa Electronics and such an acquisition would be detrimental for business at LEI. The Board of Directors at LEI, after considering many options, has decided to enter into a merger with Shang-wa. This merger could stand to be advantageous for LEI; however, the company must take many precautions and be confident in the success of their final decisions.
Situation Analysis
Issue and Opportunity Identification
Another firm has become interested in acquiring Shang-wa which could mean the loss of the exclusive contract forged years ago between Bernard Lester and John Lin. The loss of Shang-wa as a manufacturer would be detrimental to business at LEI in that LEI stands possibly to lose 43% of its revenues over the next five years as a result. LEI has been presented with a number of growth opportunities, one being the proposed merger with Shang-wa. This opportunity to merge could prove to be quite profitable for LEI and therefore, it would behoove them to invest in the project. As stated in Corporate Finance, “Many firms have growth opportunities, that is, opportunities to invest in profitable projects. Because these projects can represent a significant fraction of the...
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