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Gap Analysis: Harrison-Keyes

Gap Analysis: Harrison-Keyes
Introduction
In the mid – 1950's Harrison-Keyes, Inc. was regarded as the leading publisher of business, scientific, and technical information. Recent competition is making it difficult for Harrison-Keyes, Inc. to stay abreast in the market. To remain competitive and increase profits, Harrison-Keyes, Inc. has decided to initiate a plan to implement e-publishing in the organization. To promote positive changes within the organization, Harrison-Keyes, Inc. has hired a new Chief Executive Officer. William Guardo, CEO is not a big fan of e-publishing, but is willing to give it a chance. In order to be successful, William Guardo will have to develop a strategy to change the organizational culture and increase morale within the organization. Currently morale is low and employees are threatening to seek other employment avenues. The current culture at Harrison-Keyes, Inc. is a culture where all the decisions are made by upper management without input from others. To create an atmosphere of success, the lines of communication must be open and honest and all valued employees should be kept abreast of impending changes and given an opportunity to share their thoughts and input. The CEO along with marketing must develop a strategy that will satisfy consumers, increase profits, and uphold the company's values and vision. This paper will outline the issues that plague Harrison-Keyes, Inc., and the solution that will once again the leading publisher of business, scientific, and technical information.
Situation Analysis
Issue and Opportunity Identification
Harrison-Keyes, Inc. is currently facing several issues. The publishing company attempted to implement e-publishing which did not set well with the authors and employees. The board of directors were not familiar with e-publishing, but were willing to take a chance on it. Harrison-Keyes, Inc. was working with Asia Digital, a company to digitize the published books, due to recent floods the...